OBJECTIVE:
The Shopper Experience Index is Bazaarvoice's most pivot annual thought leadership campaign, revealing key trends and insights into shopper behavior. This report is consistently the #1 converting resource on bazaarvoice.com. So how could we make it even better? We hypothesized that a redesign of the landing page with more dynamic elements would increase conversion.
DESIGN APPROACH:
• Captivate audience with a highly visual, immersive landing page
• Incorporate video and motion effects to guide towards conversion
• Increase organic traffic to the page with optimized SEO
The Shopper Experience Index is Bazaarvoice's most pivot annual thought leadership campaign, revealing key trends and insights into shopper behavior. This report is consistently the #1 converting resource on bazaarvoice.com. So how could we make it even better? We hypothesized that a redesign of the landing page with more dynamic elements would increase conversion.
DESIGN APPROACH:
• Captivate audience with a highly visual, immersive landing page
• Incorporate video and motion effects to guide towards conversion
• Increase organic traffic to the page with optimized SEO
RESULTS:
The interactive web experience was a huge success, and resulted in +400% conversion rate YOY.
The interactive web experience was a huge success, and resulted in +400% conversion rate YOY.