STANDING OUT IN A SEA OF BOOTHS:
At major conferences, the competition for attention is fierce. Attendees are bombarded with brands vying for their time, and a forgettable booth means lost opportunities.
My challenge? Creating an experience that was bold, immersive, and welcoming—one that visually reflected Bazaarvoice’s leadership in social commerce while making an instant impact in a crowded space.
My challenge? Creating an experience that was bold, immersive, and welcoming—one that visually reflected Bazaarvoice’s leadership in social commerce while making an instant impact in a crowded space.
LED screen
CMO announcing the release of Bazaarvoice Vibe
Social vending machine to delight and capture leads
THE VISION:
• Stop people in their tracks with high-energy visuals and lighting
• Inviting space that encourages conversations and demos
• Showcase clients and their products in a compelling way
• Scalable design, reusable for booths of all sizes
• Stop people in their tracks with high-energy visuals and lighting
• Inviting space that encourages conversations and demos
• Showcase clients and their products in a compelling way
• Scalable design, reusable for booths of all sizes
THE RESULT:
• A strategic mix of dynamic lights and glowing accents to create an eye-catching, premium look.
• A massive LED screen serving the dual purpose of a high-impact stage during demos and a looping sizzle screen at other times. Motion design elements kept the booth feeling alive and constantly in motion, making it impossible to ignore.
• Customer product showcase – A dedicated space to highlight the brands that power Bazaarvoice’s ecosystem, keeping the spotlight on our customers.
• Interactive touch screens for more personalized conversations with sellers
• A strategic mix of dynamic lights and glowing accents to create an eye-catching, premium look.
• A massive LED screen serving the dual purpose of a high-impact stage during demos and a looping sizzle screen at other times. Motion design elements kept the booth feeling alive and constantly in motion, making it impossible to ignore.
• Customer product showcase – A dedicated space to highlight the brands that power Bazaarvoice’s ecosystem, keeping the spotlight on our customers.
• Interactive touch screens for more personalized conversations with sellers